The Gift Conundrum

I have a friend who, on several occasions, has exclaimed "you're so difficult to buy for!"  Perhaps she says this because I am in the gift industry.  There's no question that I have access to an abundance of products but does that make me difficult to buy for?

My friend is not alone. There are a lot who suffer from the gift conundrum. This post is the first in a series on gifting. As a preamble, I'd like to offer that the secret to gifting is to observe the person you are buying for. Hints are everywhere. Look at the person's personal style, interests and personality. Are they the out doors type? Do they like gadgets?  Perhaps they are a foodie. People tell us who they are all the time although it is not always articulated. We just need to listen with our eyes and ears.