The 12th Power
I have no understanding of the game of football. It has never held my interest but I am hoping that the Seahawks win the Superbowl tomorrow.
By several measures, the Seahawks are already winners. The 12th Man campaign alone has been hugely successful. It's marketing genius. Fans are no longer on the sidelines; they're an integral part of the team.
I've been asked what inspires me and my answer is always creativity followed simplicity. The 12th Man campaign is both -- to the 12th power.