Creativity vs. Competition


Creativity vs. Competition

I attended the Las Vegas Market and ran into other Principals of sales agencies in the Northwest. Some would call them my "competitors." I don't. That's not my world. I live in the world of creation -- not competition.

My perspective on the companies I represent and how I display and speak about them is my unique interpretation.  How one interprets ideas or products gives them a uniqueness. I've seen high-end products relegated to dollar bins countless times. Without creating a context to showcase products, they're nothing but worthless commodities. The key is to create an environment to support and romance products. The product alone seldom carries the day. 

In the world of creativity,  I don't have to look over my shoulder or worry about being "ripped-off" or "knocked-off." It's liberating.